Marketing mix register
Each entry describes a verified change, its deadline and the marketing mix settings to prepare.
Published entries
Ordered chronologically by deadline, from the nearest date to the furthest.
History retained
The entries stay available at their original URL. Their state is checked against an official source.
Since 24 August 2026, Google Merchant Center has aligned several reporting definitions with Google Ads and YouTube, so that performance measurement is more consistent across Google surfaces.
Since 24 August 2026, YouTube has aligned the public count for long-form videos, live streams and Shorts: a public view is counted from the first frame, including on autoplay, on hover, or after a click or a tap.
From 31 August 2026, Google turns Local Inventory Ads on by default in Shopping campaigns. The backend then treats Campaign.ShoppingSetting.enable_local as true, including where an integration older than version 25.1 attempts to write false.
Google is taking AI Max for Search campaigns out of beta. The automatic September migration concerns eligible campaigns that use Automatically Created Assets or campaign-level broad match as standalone features. DSA campaigns are excluded from this phase and their migration is postponed to February 2027.
