Mission
Turn a product, price, distribution, communication or budget question into an explicit decision: comparable options, calculations, assumptions, uncertainty, a choice rule and a revision condition.
About
A public laboratory for verifiable marketing decisions.
COMMITMENTMarketing Mix in Action connects strategy, economics, data and evidence so a recommendation can be understood, challenged, reproduced and revised.
Scope
The site addresses variables an organisation can genuinely change and their interactions. External factors are treated as context or control variables, never as controllable levers.
Evidence promise
An important conclusion must connect to a source, calculation, method or test. The level of evidence is kept distinct from the strength of the recommendation to avoid false precision. The site applies the same transparency to its own data: Google Analytics audience measurement is optional and requires your permission; its data are kept for fourteen months, without extension when you return, and are then deleted.