BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing Mix in Action//Register EN//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing Mix in Action — Register
X-WR-CALDESC:Verified deadlines published by marketing-mix.net
REFRESH-INTERVAL;VALUE=DURATION:PT6H
X-PUBLISHED-TTL:PT6H
BEGIN:VEVENT
UID:google-ads:activation-par-defaut-des-local-inventory-ads-sur-les-campag
 nes-shopping@marketing-mix.net
DTSTAMP:20260901T000000Z
LAST-MODIFIED:20260901T000000Z
SEQUENCE:2026090101
DTSTART;VALUE=DATE:20260831
DTEND;VALUE=DATE:20260901
SUMMARY:Shopping: Google Ads turns Local Inventory Ads on by default
DESCRIPTION:From 31 August 2026\, Google turns Local Inventory Ads on by de
 fault in Shopping campaigns. The backend then treats Campaign.ShoppingSett
 ing.enable_local as true\, including where an integration older than versi
 on 25.1 attempts to write false.\n\nStatus : Rollout complete\nRead the en
 try : https://www.marketing-mix.net/en/register/google-ads-local-inventory
 -ads-by-default-31-august-2026/
URL:https://www.marketing-mix.net/en/register/google-ads-local-inventory-ad
 s-by-default-31-august-2026/
CATEGORIES:Register\,Marketing Mix in Action
STATUS:CONFIRMED
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:google-ads:migration-aca-et-broad-match-campagne-vers-ai-max@marketing-
 mix.net
DTSTAMP:20260902T000000Z
LAST-MODIFIED:20260902T000000Z
SEQUENCE:2026090201
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:Google Ads migrates ACA and campaign-level broad match to AI Max fr
 om 1 September 2026
DESCRIPTION:Google is taking AI Max for Search campaigns out of beta. The a
 utomatic September migration concerns eligible campaigns that use Automati
 cally Created Assets or campaign-level broad match as standalone features.
  DSA campaigns are excluded from this phase and their migration is postpon
 ed to February 2027.\n\nStatus : Past due — check required\nRead the ent
 ry : https://www.marketing-mix.net/en/register/google-ads-ai-max-migration
 -aca-broad-match-1-september-2026/
URL:https://www.marketing-mix.net/en/register/google-ads-ai-max-migration-a
 ca-broad-match-1-september-2026/
CATEGORIES:Register\,Marketing Mix in Action
STATUS:CONFIRMED
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:google-merchant-center:exigence-de-taille-minimale-des-images-du-flux-p
 roduit@marketing-mix.net
DTSTAMP:20260901T000000Z
LAST-MODIFIED:20260901T000000Z
SEQUENCE:2026090101
DTSTART;VALUE=DATE:20270131
DTEND;VALUE=DATE:20270201
SUMMARY:Google Merchant Center requires images of at least 500 x 500 pixels
DESCRIPTION:Google requires images of at least 500 x 500 pixels for image_l
 ink and additional_image_link from 31 January 2027. The associated warning
 s began on 14 April 2026\, which makes it possible to identify the items t
 o correct before the threshold takes effect.\n\nStatus : Mandatory thresho
 ld on 31 January 2027\nRead the entry : https://www.marketing-mix.net/en/r
 egister/google-merchant-center-image-link-500x500-31-january-2027/
URL:https://www.marketing-mix.net/en/register/google-merchant-center-image-
 link-500x500-31-january-2027/
CATEGORIES:Register\,Marketing Mix in Action
STATUS:CONFIRMED
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:youtube:definition-des-vues-publiques-tous-formats@marketing-mix.net
DTSTAMP:20260901T000000Z
LAST-MODIFIED:20260901T000000Z
SEQUENCE:2026090102
DTSTART;VALUE=DATE:20260824
DTEND;VALUE=DATE:20260825
SUMMARY:YouTube changes how public views are counted on 24 August 2026
DESCRIPTION:Since 24 August 2026\, YouTube has aligned the public count for
  long-form videos\, live streams and Shorts: a public view is counted from
  the first frame\, including on autoplay\, on hover\, or after a click or 
 a tap.\n\nStatus : Rollout complete\nRead the entry : https://www.marketin
 g-mix.net/en/register/youtube-public-views-new-definition-24-august-2026/
URL:https://www.marketing-mix.net/en/register/youtube-public-views-new-defi
 nition-24-august-2026/
CATEGORIES:Register\,Marketing Mix in Action
STATUS:CONFIRMED
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:google-merchant-center:definitions-des-rapports-de-performance@marketin
 g-mix.net
DTSTAMP:20260901T000000Z
LAST-MODIFIED:20260901T000000Z
SEQUENCE:2026090102
DTSTART;VALUE=DATE:20260824
DTEND;VALUE=DATE:20260825
SUMMARY:Google Merchant Center aligns the definitions in its performance re
 ports
DESCRIPTION:Since 24 August 2026\, Google Merchant Center has aligned sever
 al reporting definitions with Google Ads and YouTube\, so that performance
  measurement is more consistent across Google surfaces.\n\nStatus : Past d
 ue — check required\nRead the entry : https://www.marketing-mix.net/en/r
 egister/google-merchant-center-performance-report-definitions-24-august-20
 26/
URL:https://www.marketing-mix.net/en/register/google-merchant-center-perfor
 mance-report-definitions-24-august-2026/
CATEGORIES:Register\,Marketing Mix in Action
STATUS:CONFIRMED
TRANSP:TRANSPARENT
END:VEVENT
END:VCALENDAR