Editorial team: collective responsibility

The Marketing Mix in Action editorial team is responsible for the consistency of the site, the checking of methods and the published content.

Areas covered

Signed analyses cover marketing-mix design, offer economics, pricing, distribution, communication, measurement, causality, Marketing Mix Modeling and marginal allocation. Market choices and overall management are kept distinct from mix settings.

Approach

Analysis begins with the decision and its cost of error. It then makes explicit the unit, horizon, counterfactual, constraints and level of evidence required before choosing a method.

Responsibility

The editorial team arbitrates corrections, separates editorial content from commercial interest, and defines update rules for methods and data. Marketing Mix in Action on LinkedIn (opens in a new tab) is an external link. Legal responsibilities remain set out in the French legal notice.