Editorial team
Signed analyses cover marketing-mix design, offer economics, pricing, distribution, communication, measurement, causality, Marketing Mix Modeling and marginal allocation. Market choices and overall management are kept distinct from mix settings.
Analysis begins with the decision and its cost of error. It then makes explicit the unit, horizon, counterfactual, constraints and level of evidence required before choosing a method.
The editorial team arbitrates corrections, separates editorial content from commercial interest, and defines update rules for methods and data.
