{
  "metadata": {
    "title": "Economic threshold for opening a new channel",
    "status": "illustrative data"
  },
  "assumptions": {
    "pilot_orders": 700,
    "new_channel_contribution_per_order_eur": 31,
    "share_shifted_from_own_channel": 0.3,
    "source_channel_contribution_per_order_eur": 48,
    "truly_new_customer_share": 0.4,
    "future_contribution_per_new_customer_eur": 18,
    "fixed_costs_eur": 30000
  },
  "calculation": {
    "internal_loss_per_order_eur": 14.4,
    "future_value_per_order_eur": 7.2,
    "incremental_contribution_per_order_eur": 23.8,
    "order_threshold": 1261,
    "pilot_contribution_eur": -13340
  },
  "decision": "do_not_open_at_scale"
}