{
  "version": "1.0",
  "case": "Reasignación omnicanal Noroa",
  "central_gain_eur": 122000,
  "decision_threshold_eur": 30000,
  "one_way_sensitivity": [
    {
      "parameter": "Elasticidad de la respuesta de medios",
      "low_impact_eur": -92000,
      "high_impact_eur": 71000
    },
    {
      "parameter": "Margen bruto",
      "low_impact_eur": -64000,
      "high_impact_eur": 58000
    },
    {
      "parameter": "Semisaturación de retail media",
      "low_impact_eur": -48000,
      "high_impact_eur": 35000
    },
    {
      "parameter": "Coste de compra de televisión",
      "low_impact_eur": -31000,
      "high_impact_eur": 26000
    },
    {
      "parameter": "Retardo de respuesta",
      "low_impact_eur": -22000,
      "high_impact_eur": 18000
    }
  ],
  "joint_scenarios": [
    {
      "name": "Prudente aislado",
      "gain_eur": 30000,
      "decision": "pilotar"
    },
    {
      "name": "Elasticidad prudente y margen bajo",
      "gain_eur": -34000,
      "decision": "no desplegar sin prueba"
    },
    {
      "name": "Central",
      "gain_eur": 122000,
      "decision": "etapa piloto"
    },
    {
      "name": "Favorable calibrado",
      "gain_eur": 187000,
      "decision": "paso condicional al objetivo"
    }
  ]
}