{
  "version": "1.0",
  "case": "Noroa omnichannel reallocation",
  "central_gain_eur": 122000,
  "decision_threshold_eur": 30000,
  "one_way_sensitivity": [
    {
      "parameter": "Elasticity of media response",
      "low_impact_eur": -92000,
      "high_impact_eur": 71000
    },
    {
      "parameter": "Gross margin",
      "low_impact_eur": -64000,
      "high_impact_eur": 58000
    },
    {
      "parameter": "Retail media half-saturation",
      "low_impact_eur": -48000,
      "high_impact_eur": 35000
    },
    {
      "parameter": "Television buying cost",
      "low_impact_eur": -31000,
      "high_impact_eur": 26000
    },
    {
      "parameter": "Response lag",
      "low_impact_eur": -22000,
      "high_impact_eur": 18000
    }
  ],
  "joint_scenarios": [
    {
      "name": "Prudent in isolation",
      "gain_eur": 30000,
      "decision": "pilot"
    },
    {
      "name": "Prudent elasticity and low margin",
      "gain_eur": -34000,
      "decision": "do not roll out without a test"
    },
    {
      "name": "Central",
      "gain_eur": 122000,
      "decision": "pilot stage"
    },
    {
      "name": "Calibrated favourable",
      "gain_eur": 187000,
      "decision": "conditional move to the target"
    }
  ]
}