# Offer launch dossier

Version 1.0 — 4 August 2026

## Decision

Describe the commitment being requested, the scope, the maximum budget at risk and the deadline.

## Gate 1 — Observed problem

- Segment:
- Situation:
- Current alternative:
- Cost of the problem:
- Observed behaviour:
- Passing condition:

## Gate 2 — Commitment

- Price or effort requested:
- Population tested:
- Commitment rate:
- Comparator:
- Passing condition:

## Gate 3 — Unit economics

- Net price:
- Variable cost:
- Returns:
- Service:
- Acquisition:
- Margin displaced by cannibalisation:
- Net unit contribution:
- Volume needed to recover the launch:

## Gate 4 — Deliverability

- Availability:
- Lead time:
- Quality:
- Support capacity:
- Stopping condition:

## Gate 5 — Repeatability

- Broader population:
- Additional channel:
- Contribution per cohort:
- Retention:
- Uncertainty:
- Rollout condition:

## Final rule

- **Roll out** if every gate is passed and the prudent contribution bound stays positive.
- **Keep the pilot running** if demand exists but a reducible uncertainty would change the decision.
- **Stop** if net contribution, deliverability or new demand fails its threshold.