# Noroa omnichannel reallocation — decision brief

Fictional, deterministic and reproducible teaching case.

## Decision

Deploy the reallocation in two stages with six weeks of validation. How can €1.2m per quarter be reallocated across five channels without increasing the budget?

## Data and model

156 weekly observations cover five paid-media channels. The CSV retains stable technical field names so that the same calculation can be reproduced in every edition. The JSON contains the localized documentation, parameters and numerical results.

## Conditional outcome

Expected gain: €121,400 per quarter, with no additional budget. The target remains conditional on six pilot weeks, comparable conditions and the published stop rules.

## Limits

- The data are simulated, not observed market performance.
- The curves do not estimate creative or sequential synergies.
- A real decision requires local costs, margins and tests.